As Moontown has been making a push for visibility, it's the invisible city that defines the work that we do.
For many of our private clients we explain that we use an intuitive walking style we call Streetrunning which we have been developing into a substantial methodology. In the spirit of the flaneur or the Fluxus movement, this style allows for more spontaneity and interaction in order to reverse the tendency we have of consuming cities like Paris as corridors of the past. This is our value proposition but the more we show you what you can't get on your own, the greater the value perception.
Lately we launched a new Instagram account which is simply @moontowntravel instead of the more underground @streetrunner_org. We want to remain word-of-mouth, but not coincidentally, momentum has to be fueled by opening access and not closing it. This sounds strange because we're getting known for showing unknown places. There are plenty of outlets like Le Bonbon and My Little Paris that are banking on what the French call "insolite" or "branché" and our address book is no different. Being a go-to resource is what defines a brand these days.
We don't necessarily want to be known for going into private parts of the city like Avenue Frochot (pictured above), however, this "opening doors" has always been a part of our system for exploration. Our walking method calls for moving into space which is often lightly treaded. We're lucky to stumble on what many would call "secrets." This is the life of Paris. But not every walk can capitalize on these, so we are happy to become more of a resource for connecting people to the streets.
Just don't forget that the freshest way to discover a place is to do so without intention. Book ahead of time for a walk with us this summer.